Ah, the smell of it…
Just received this picture from a traveler leaving Doha Airport, and while I’m sure we’d all applaud a brand-owners efforts to extend the experience outside of the usual channels, the smell of airport departure lounges? Hmm.
Still, I may be jumping to conclusions but the unfortunate associations (Fear Of Flying, the arrivals hall at Heathrow during the Olympics, Eau de Fuel-Aviation anyone?) I can’t help thinking that the best use of this particular brand of bottled-up emotions might be best used to disguise some rather unwanted smells around the home, rather than on you.
Credit where it’s due. Thanks Paul (at http://www.tdc.ae) for stumbling on this one.