“Design taste is always tough to define.” But it’s not hard to spot.
This “…was actually made internally by Microsoft’s packaging designers to challenge the marketing team to do better. Much to its credit, Microsoft itself recognized the need to ratchet up its design”.
Now, the process also works the other way so what could your packaging do without, so it does more of what it should – stand out.
Tip of the hat to FastCompany for the find.