Ok, so they’re not really signs, but hey…

ourdesignblog

Plus this example is only really useful in the rainy North of Europe, but here’s some neat thinking about something I’ve coined as the ‘socialisation’ of Signage, While this particular version doesn’t rely on any digital media, it just goes to show how the hands of a brand can be extended into the landscape and provide a situation that transcends simply information or broadcast messages.

How could your signage show it cares?

IBM’s Clever Billboards

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