If you can think of it, it must be important…

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“…we tend to pay more attention to, and worry more about, matters that readily come to mind”

More from people who know (far better than the dowsers and diviners of the branding industry) that, for certain

the effect (of something coined the Availability Heuristic) is compounded when strong emotions, like fear, are brought into play. Emotionally powerful experiences burn more deeply into our memories and are more readily summoned, and the speed and power of that recall give those memories disproportionate influence on our perceptions”.

It’s worth saying that bit again.

Emotionally powerful experiences burn more deeply into our memories and are more readily summoned”. So, now ask yourself, how powerful is the experience you provide? You might want to think about making things a little more vivid…

Here’s the link to the full article:

When Past Disasters Are Prologue

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