Category Archive: experience strategy

Give the gift that gives…

…you some much-needed perspective at this time of year.   “Available in four “models” that are actually identical, the Bawx is $24.99 for Model 1.0 (advertised as a car, fort, plane, and train,… Continue reading

Time to move from dealer networks to networked dealerships?

The thing with the way established industries operate are the frameworks or structures they subject themselves – and us – to. Frameworks, practices and policies that result in physical forms and formats that… Continue reading

Design gives you wings?

A shame it seems to clip the language of its proponents. A report on the 65th International Motor Show in Frankfurt/Main, focusing on design philosophy among manufacturers, as some attempt to separate themselves… Continue reading

Does experience shape your strategy?

It could be a trick question, coming as it does with at least three possible answers, depending on how it’s asked and to who.  Curious about an article in UXMagazine, the author of… Continue reading