Category Archive: Technology

Your call is important to us…

Despite all I read about the way big data is shaping a more informed marketing landscape, the contrary-ness of junk mail still makes me smile. Here’s one I just received this morning, as… Continue reading

The little engine that still can…

From the Nautilus article, “Internal combustion is surviving by adapting”. Invented before the lightbulb (so what appeared above our heads when we had ideas, before bulbs?), the ‘heat engine’, while amazing inefficient, looks… Continue reading

Time to move from dealer networks to networked dealerships?

The thing with the way established industries operate are the frameworks or structures they subject themselves – and us – to. Frameworks, practices and policies that result in physical forms and formats that… Continue reading

Perhaps I can fit your new kitchen? I’ll let you handle the identity work from here…

How hard can it be? There’s bound to be an on-line resource to show me what to do. After all, there’s now ‘Canva’ (“a tool that makes design simple for everyone”) to do… Continue reading

The dialogue starts here.

Once you start thinking about how to make things less, well, dumb, the possibilities open up all over. Here’s when the dialogue between our streetscape and its furniture (including signage) begins to become… Continue reading

The way forward’s right under your nose

While Google Glass seems to have stolen the thunder, ‘heads-up’ displays began life in cars, so it seems only logical that these should converge. And here it is – The LiveMap helmet “projects… Continue reading

Time to start ‘socialising’ signage design?‏

Some aspects of our lives and day-to-day experiences seem immune to the technological changes that are increasingly shaping how we see the world. We now walk around with mobiles and have the whole… Continue reading

How to avoid losing in Las Vegas?

More on the future of mobile wayfinding. Ok, so I can’t really stop you losing your shirt at the roulette tables, but in future, finding your way around indoors – by relying on… Continue reading

Mapping new territories – Indoor wayfinding comes of age

Indoor navigation technology is going to be quite a bit different from its outdoor counterpart – you can’t us GPS without a direct satellite line. So developers are turning to other tools to… Continue reading