Category Archive: Thinking

Why buy a design consultancy?

Indeed, reading between the lines of this piece in Design Week, covering the re-emergence of consulting firms buying design companies (which means the recession must be over, I’ve not seen this kind of… Continue reading

You’re entitled to a good experience.

Yes you are, because ‘you’ are the centre of every brands’ interest. According to Brian Solis of the Altimeter Group: “Consumers not only expect great brand experiences, they believe they’re entitled to them”.… Continue reading

If you can think of it, it must be important…

“…we tend to pay more attention to, and worry more about, matters that readily come to mind” More from people who know (far better than the dowsers and diviners of the branding industry)… Continue reading

In ‘Ћ’ firing line?

Ok, let’s be honest, it’s not really been ‘invented’ (the design and use of glyphs in language isn’t new) but this is interesting. Cited by its author as a way of saving time,… Continue reading

The dialogue starts here.

Once you start thinking about how to make things less, well, dumb, the possibilities open up all over. Here’s when the dialogue between our streetscape and its furniture (including signage) begins to become… Continue reading

Pause for thought #1

If, like me, you like to kick-start mornings with a new perspective, or simply shake your thinking-habits around a bit, here’s a starter; This comes from a new book by Keri Smith “How… Continue reading


Priceless. “Design taste is always tough to define.” But it’s not hard to spot. This “…was actually made internally by Microsoft’s packaging designers to challenge the marketing team to do better. Much to… Continue reading

Living in the age of forgetting

Read This Book In Two Months This was a curious find, a book designed (manufactured?) to disappear. Of all the things we currently create, I thought the book was one of the few… Continue reading

The perils of disconnected, ’ersatz design’.

In my local area, an Estate Agent (or Realtor, depending on your background) has undergone a rebadging exercise. Nothing much remarkable in that, except in my opinion, the staggeringly awful result. Now, whenever… Continue reading

Design for what’s on your mind.

I read this last week. I read it three times more and, while I try not to simply re-post other people’s thinking verbatim, I can’t think of a better article you should read… Continue reading