Tag Archive: Definitions

Your call is important to us…

Despite all I read about the way big data is shaping a more informed marketing landscape, the contrary-ness of junk mail still makes me smile. Here’s one I just received this morning, as… Continue reading

Give the gift that gives…

…you some much-needed perspective at this time of year.   “Available in four “models” that are actually identical, the Bawx is $24.99 for Model 1.0 (advertised as a car, fort, plane, and train,… Continue reading

Time to move from dealer networks to networked dealerships?

The thing with the way established industries operate are the frameworks or structures they subject themselves – and us – to. Frameworks, practices and policies that result in physical forms and formats that… Continue reading

Design gives you wings?

A shame it seems to clip the language of its proponents. A report on the 65th International Motor Show in Frankfurt/Main, focusing on design philosophy among manufacturers, as some attempt to separate themselves… Continue reading

Perhaps I can fit your new kitchen? I’ll let you handle the identity work from here…

How hard can it be? There’s bound to be an on-line resource to show me what to do. After all, there’s now ‘Canva’ (“a tool that makes design simple for everyone”) to do… Continue reading

Does experience shape your strategy?

It could be a trick question, coming as it does with at least three possible answers, depending on how it’s asked and to who.  Curious about an article in UXMagazine, the author of… Continue reading

Why buy a design consultancy?

Indeed, reading between the lines of this piece in Design Week, covering the re-emergence of consulting firms buying design companies (which means the recession must be over, I’ve not seen this kind of… Continue reading

You’re entitled to a good experience.

Yes you are, because ‘you’ are the centre of every brands’ interest. According to Brian Solis of the Altimeter Group: “Consumers not only expect great brand experiences, they believe they’re entitled to them”.… Continue reading

If you can think of it, it must be important…

“…we tend to pay more attention to, and worry more about, matters that readily come to mind” More from people who know (far better than the dowsers and diviners of the branding industry)… Continue reading

Pause for thought #1

If, like me, you like to kick-start mornings with a new perspective, or simply shake your thinking-habits around a bit, here’s a starter; This comes from a new book by Keri Smith “How… Continue reading