Your call is important to us…

Despite all I read about the way big data is shaping a more informed marketing landscape, the contrary-ness of junk mail still makes me smile. Here’s one I just received this morning, as… Continue reading →

Perhaps I can fit your new kitchen? I’ll let you handle the identity work from here…

How hard can it be? There’s bound to be an on-line resource to show me what to do. After all, there’s now ‘Canva’ (“a tool that makes design simple for everyone”) to do… Continue reading →

Does experience shape your strategy?

It could be a trick question, coming as it does with at least three possible answers, depending on how it’s asked and to who.  Curious about an article in UXMagazine, the author of… Continue reading →

Why buy a design consultancy?

Indeed, reading between the lines of this piece in Design Week, covering the re-emergence of consulting firms buying design companies (which means the recession must be over, I’ve not seen this kind of… Continue reading →

You’re entitled to a good experience.

Yes you are, because ‘you’ are the centre of every brands’ interest. According to Brian Solis of the Altimeter Group: “Consumers not only expect great brand experiences, they believe they’re entitled to them”.… Continue reading →

The perils of disconnected, ’ersatz design’.

In my local area, an Estate Agent (or Realtor, depending on your background) has undergone a rebadging exercise. Nothing much remarkable in that, except in my opinion, the staggeringly awful result. Now, whenever… Continue reading →

Design for what’s on your mind.

I read this last week. I read it three times more and, while I try not to simply re-post other people’s thinking verbatim, I can’t think of a better article you should read… Continue reading →

Man bites dog? It’s ‘me’ not ‘e’ that matters in store.

Finding myself in ‘fast’ self-check-out queues to tills with similar additional features as the one shown here, reading this in PSFK struck a chord; Stop Making Bad, Real-World Web Sites In this strange reversal… Continue reading →

Design Week – Awards Entry Showcase

Edwards Identity featured on the Design Week Awards Entry Showcase http://awards.designweek.co.uk/dw/2012/entry-showcase-3.html Ok, ok, it’s not an award but just to see you work next to your peers and featured online is a good… Continue reading →

Establish a (bad) Mood with typography…

I like Codrops (the developers’ blog, “pushing the boundaries of how websites are built from the fundamental structure to the most delicate interaction effects.” http://tympanus.net/codrops/ ) but when expertise in one discipline is… Continue reading →